Our client, Nespresso, launched a new range of coffee capsules called Master Origin. We were tasked to create an activation space that conveyed the story of the range.
We conceptualised and created a 10m x 10m experiential area that allowed consumers to sample the range in an exclusive, pop-up, setting. We installed the experiential space at malls and outdoor markets, nationwide. We also created a smaller 3m x 3m experiential area that was used inside selected media houses throughout the country.
The enticing design and our knowledgeable brand ambassadors exceeded KPI targets by 393% for mall activations and 220% for the media houses.
