Our client, LEGO®, tasked us with organising the LEGO vehicles launch event, aimed at consumers. The event catered to children, who were encouraged to participate in various activities such as a play area featuring a ball pit, a race game, and viewing display models.
The highlight of the event was a full LED wall mini-game where participants could engage with a “build your own LEGO vehicle” app.
Using a physical console, mirrored in real-time on a large LED wall, kids could make changes to the design of their LEGO vehicle.
Once the design is finalised on the app, a physical model of the vehicle was generated. This physical model was then delivered to the child on a conveyor belt, providing a tangible and rewarding conclusion to their interactive experience.
