For our client Itel, we employed a highly effective marketing strategy featuring influencer Big Zulu to boost engagement and reach. The campaign centered around a cash prize competition, which significantly outperformed similar promotions offering device prizes.
Leveraging celebrity endorsement with Big Zulu proved to be a massive success, dramatically enhancing both reach and engagement across platforms.
The campaign not only met but exceeded our Key Performance Indicators (KPIs) while remaining within budget, yielding an estimated advertising value of $936,310 from a modest $3,500 expenditure, showcasing an exceptional return on investment.
