The Benefits of using Virtual Reality for Brand Activations
Incorporating virtual reality with brand activations has become a powerful marketing tool to engage consumers. It has allowed brands to provide consumers with immersive experiences and give them a sense of awe and wonder. Once consumers have had a meaningful experience with a brand, it has a direct impact on the affinity they feel towards that brand.
A major benefit for brands to include virtual reality at brand activations is that it positions their brand as forward-thinking and innovative. Making it more appealing to consumers. A study recently conducted by Greenlight VR deduced that consumers are more likely to buy from brands that use virtual reality to market themselves.
Marriott Hotels: Virtual Travel Teleporter Brand Activation
We trawled the web and found an example of how a hotel brand captured the imaginations of newly wed couples in New York. Using 4-D virtual reality technology.
Marriott, a leading global hotel brand is leveraging virtual reality to allow consumers to experience holiday destinations around the world. They created a brand activation outside the City Hall in New York where hundreds of couples get married each day. Marriott set up a telephone booth-like activation stand which allowed guests to teleport to honeymoon destinations around the world.
Guests would start feeling a warm breeze whishing past their faces and a cool mist chilling their bodies. When they opened their eyes, they had been teleported to an exotic beachfront resort in Hawaii. A 4-D brand experience that captured consumer’s imaginations.
Combining brand activations with the latest technological advances is the cornerstone of the work that we create for our clients.
Brand activations have matured past the stage of product sampling and product demonstrations. Consumers are expecting more than ever and brands are having to step up to the plate.
